Smartphones have revolutionized the way people interact and communicate. There is a myriad variety of Apps nowadays for controlling almost every aspect of life. The trend in current times is to create applications for internal employees as well as customers. There is a rush amongst businesses to attract, retain and simplify things for their customers through mobile Apps delivered through different platforms.

But the job is not as easy as it sounds. Developers face varied challenges today. As there are multiple technologies, distributed environments and networks that are a mix of old as well as new, the task becomes daunting for the developers. As the developers need to design Apps for a growing number of smartphones as well, often organizations and developers fall into some common traps while making the Apps, which should be avoided at all costs.

Below are the points to be considered while designing an App:

  1. User experience – A tablet or smartphone is essentially different from a desktop system. As the screen size is smaller and processing speed less, copying the interface as it is from desktop to smart phone will not work in the favour of the App. The application needs to be re-designed specifically for the handheld devices. There are also certain features like GPS, handheld camera, touch-screen etc. that a mobile App developer can leverage on while conceptualizing the App.
  2. Create a real value addition for the user – A mobile App makes it possible for the brand to reach its potential or existing customer all the time. It also allows for two-way communication between the brand and the customer. Try to create an App that is distinct and acts as a solution to the challenge that the users are facing. A differentiated App with distinguished features and benefits will find more takers than a run of the mill App with not much value to deliver.
  3. Integrate with other useful Apps – There are a lot of useful third-party applications like traffic updates, mapping and social media feeds available today. Businesses should try to merge these with their existing Apps to make their Apps more useful and appealing to the customers. A rich application with benefits like games, coupons, media etc. can enhance the user’s experience.
  4. Focus on each platform – A lot of developers try taking the easy way out by designing the same App for different platforms assuming no differentiation is required. This approach does not work very well as by simply extending the same interface and design to different platforms might hamper the user experience. For an optimal experience it is necessary that different platforms are given the due consideration while designing.

Mobile App development is flexible in nature. While developing an App it is always a good idea to get continuous feedback from trustworthy sources and make iterations to meet the customer needs well once the application is launched in market.

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