Just imagine how many things you can now do online that you never believed possible just five years ago. In this brave new online world, there's no segment of life that is not available with a mouse click – and now you can include buying wine on that list.

Choosing and buying wine has traditionally been as much of an art as a science, often requiring extensive research and much experimentation (not that tasting many wines is not a win-win proposition). Often, the best approach to trying new wines would be to travel to your nearest liquor store and listen to the salesman's recommendations – mostly those of wines that just happened to be in stock. Once you settled on a few wines you considered your favorites, you would not know if they would be available unless you returned to the store and looked on the shelf.

Today, times are changing. With high speed broadband and color displays, searching for wine is a simple and satisfying adventure. The online wine shopping experience is quick, efficient and cost effective. Here are ten reasons why.

o Learn about wine – nothing is simpler than sitting on your couch at home and surfing the web to learn about ratings, wine varietals, wine pairings with food, and what wine accessories you need.

o Research wineries – it's the next best thing to taking that wine tour of Napa, Sonoma or anywhere in the world, and it costs a lot less.

o Broad selection – it's not an exaggeration to say that every bottle of wine from every winery can be found at online wine retailers.

o Consider what others say – from professional wine tasters, to wine connoisseurs, to the everyday consumer like you and me, it's easy to find out what others think about the bottle of wine you're looking to buy.

o Take advantage of fantastic prices – the Internet is a huge super store, providing the very best in competitive prices.

o Delivered to your door – why pay for gas or waste time traveling when you can come home to find your latest wine choices on your front porch, and often, with free shipping.

o Find out about wine coolers, wine glasses, wine racks, more – it's not just about choosing a bottle of wine – check out how to improve your wine drinking experience by learning about and shopping for all wine accessories.

o Make wine the perfect gift selection – no longer worry about having to coming up with more and more fabulous gift ideas for people – simply send a wine gift basket or enroll them in a wine club – a unique thought they will continue to enjoy.

o Personalize your wine selection and gifts – purchase personalized wine or wine labels custom designed by you with your unique message.

o Enjoy great books on wine – maybe your eyes have grown tired from your laptop display, so do some research off-line by ordering one of the many wine books available online.

But of course, the Number One reason to buy wine online may simply be because it saves time – why waste time worrying about making the right wine choices when you can spend your time enjoying the best wines.