Along with the iOS, Android is one of the most profitable mobile platform. While Apple is the dominant player in the US and other developing markets, Android mobiles have a huge customer base all over the world. So, developing an app for Android is a good idea. But with over 600,000 apps, the Google Play app store is an easy place for your application to get lost. On the app store, hundreds of new apps are clamoring for attention every day. How do you make your app stand out? Here are three ways you can popularize your app on Google Play.
Parallel App Marketing with Development
Don’t wait until you finish developing the app – start marketing while the development process is going on. The least you can do is set up a website about the blog. You can promote the concept of the blog on social media sites. Going one step further, you can write articles, guest posts, and reviews on topics and products related to the Android app that you are building. This will help you gain visibility on the Internet and make people familiar with the idea of your app.
Get a lot of tongues wagging about your app before you release it and you can count on a strong start after launch. But all the promotion that you do through social media and blog posting needs to be pertinent. Writing lots of blogs on lifestyle blogs won’t be very useful if you are creating a business app. Similarly, promoting a games or entertainment app on LinkedIn may not be a smart idea: Facebook and Twitter would be more useful in such a case.
SEO for Google Play Page
After you have submitted the app, it will have its own page on the Google Play store. Many people will reach this page through the links in your articles, blog posts and social media updates. You have just a few seconds to convey the worthiness of your app. For this, all the information on this page has to be perfect. In order to make it easy for the users, name your app smartly – the name should clearly reflect the purpose of the app. Also, create a memorable and attractive icon to represent your app. Pepper the page with high-resolution screenshots of the app.
As you do not have a lot of space for content on the page, you must be extremely careful with the keywords you use. The best practice is using broad search terms related to your app and its offerings. Use a simple description with bullet points to convey all the information about the app quickly.
Involve your Employees, Friends and Family
The first couple of days on Google Play can make or break your app. Not really, but they are still crucial. Most people downloading apps take into account the ratings of your app. The Google Play store will also keep an eye on how many downloads you are getting in the first few days. It will also track the ratings. If your app gets a good number of downloads and has good ratings, there is a chance that it will be placed in the Top list on Trending, Best Selling or Staff Picks section.
Ask your friends, team and family to give 5-star ratings to the apps, and tell them to ask their friends to do the same. Ensure a high number of downloads by requesting trusted people to download the app. Keep an eye on negative reviews and try to quickly remove any bugs that have crept into the app. If you make it to the features lists, the popularity of your app will skyrocket and you can hope to make a big splash on Google Play.
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